Selling on Amazon in 2020 (E134)

Carolyn LoweCo-Founder of ROI Swift Show Notes: CPCSponsored ProductSponsored BrandsProduct Display AdvertisingSponsored Brand VideoMake sure you have text overRetargetingNot as effectiveGood for less than $100 AOV$400 AOVRetargeted on Amazon properties69% of Amazon Searches are non-brand70% of Amazon Users don't make it past page 1Start with auto campaignASIN Product TargetingFind all products with a higher price and lower starsUsed to have a 35k Min ad spendUse Certified Agency PartnersAgencies have access to betasSnapChat - Low CPC in 2020TicTac - Testing now Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Bio: Carolyn is the co-founded ROI Swift an agency that she started in 2015 which helps consumerbrands with Amazon, Paid Ads for Facebook/Instagram, andPaid Search. Links: https://roiswift.com Transcript : Charles (00:00): In this episode of the Business of eCommerce. I talk with Carolyn Lowe about selling on Amazon in 2020. This is a business we commerce episode one 34. Charles (00:18): Welcome to the Business eCommerce, the show that helps eCommerce retailers start launch and grow their eCommerce business. I'm your host, Charles pesky. Now I'm going to tell you what's Carolyn Lowe. Carolyn is a cofounder of ROI Swift and agency that she sided into 2015 to help consumer brands with Amazon paid Facebook and Instagram ads and paid search as Carolina show today to talk about as a retailer, what you should know, selling an Amazon in 2020. So Hey Carolyn, how are you doing today? Great. How are you Charles? Great to have you on the show and yeah, I'm doing well. I here in the COVID world, I saw, I normally have to watch on video. I normally shave every morning and my dollar shave club razor broken half this morning. So waiting for a new one. So if you're watching on YouTube and you wondering why I have a bed, that's why, so we'll see how fast dollar shave club ships. That's all I'm doing. So how about yourself? Carolyn (01:11): I'm doing well. It's just hot, hot and humid in Austin, Texas. It's pretty much summer here, so I'm happy to be inside. Charles (01:18): Nice. We're just talking like the razor because I can't run out and just buy a razor, this COVID world. We were talking before the show about Amazon and just some of the changes that have been affected recently. Shipping times, logistics I've have a few guests on and just going to talk about recently, it feels like 2012. Like the entire world is like shifted and the way I'm seeing it is this could be not a temporary thing. This could be the new norm. I think there's a lot of retailers now we work with have that. Let's talk with someone the other day and they're like, yeah, we're doing black Friday numbers. I'm like, Oh, that's great. They're like, yeah. Every day though, like every single day is like basically black Friday. And I think for certain folks, this is a new norm. And we've been talking about, you kinda mentioned Amazon has some big weaknesses that have been shown right in the past three, four months at this point. So could you kind of talk about those? Carolyn (02:17): Yeah, I think there's a few things. So Amazon's competitive advantage was always that they could get it there faster and cheaper than, than retail. Right? So you would get, when I had young kids, I had a subscribe and save subscription for diapers and I wouldn't have to run out to target and go get diapers every month diapers would appear and I wouldn't have to go pack up my kid and go get them. And now, as you've seen, you know, target Walmart, they have curbside, they have online shopping, they have much faster delivery and they're finally taking advantage of their competitive advantage, which is they have all that inventory within five miles of you. So Amazon is opening a lot more fulfillment centers. They've gone to one day, one day for a bunch of customers.