Selling or Serving: Is Your Firm Truly Client-Centric?

Episode 55 of the Breaking BizDev podcast, hosted by John Tyreman & Mark Wainwright, titled "Selling or Serving: Is Your Firm Truly Client-Centric?" was published on July 7, 2025 and runs 37 minutes.

July 7, 2025 ·37m · Breaking BizDev

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Summary

Professional Services. It's in the name. If you're in professional services, you're in the business of SERVING clients. On this episode of Breaking BizDev, John and Mark take a look at the transformative power of adopting a client-centric mindset in marketing and sales activities. Listen to this episode and you'll hear: From selling to serving—an overview of the core mindset shiftWhere firms get it wrongWhat a client success mindset looks like in practiceHow to build the culture that support...

Episode Description

Professional Services. It's in the name. If you're in professional services, you're in the business of SERVING clients.

On this episode of Breaking BizDev, John and Mark take a look at the transformative power of adopting a client-centric mindset in marketing and sales activities. Listen to this episode and you'll hear:

From selling to serving—an overview of the core mindset shift
Where firms get it wrong
What a client success mindset looks like in practice
How to build the culture that supports it
What this unlocks for firm growth

Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7

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