911 Barn Find & 40 Years of Porsche Sales Secrets episode artwork

EPISODE · Jun 9, 2026 · 36 MIN

911 Barn Find & 40 Years of Porsche Sales Secrets

from To All The Cars I've Loved Before: Classic Car Restoration, JDM, and Automotive History · host Carly, Doug & Dave: Classic Car Experts, Motorsports Enthusiasts and Automotive Storytellers

Click here to share your favorite car, car story or any automotive trivia!What happens when a lifetime of automotive passion becomes a 40-year career? This week, Doug goes solo from Myrtle Beach to sit down with luxury car sales legend Mike Maurer. Mike has been navigating the high-end automotive world since the 1980s, working with legendary dealerships like Brumos Porsche.In this episode, Mike pulls back the curtain on the reality of high-end car sales. He shares incredible, unfiltered stories—from growing up riding in the back of an air-cooled Porsche 356 bathtub across Europe to his early days crashing a classic Austin Healey into a tree while racing a Lotus Elan in Annapolis. We also dive deep into the ultimate "one that got away" story involving a pristine 1967 Porsche 911 S, a hidden barn, and an unexpected journey to Australia.Don't miss Mike's favorite episode with Dirk Dekker on the track with 911 - https://buzzsprout.com/2316026/episodes/17927079Whether you're a rabid Porsche purist who demands three pedals on the floor or someone dreaming of breaking into luxury automotive marketing, Mike's 40 years of industry experience serves as the ultimate masterclass.Key Takeaways & TimestampsGarage Updates: Doug checks in from vacation in Myrtle Beach and recaps our previous feature with Marla from BWomen.com.Perks of the Showroom Floor: Mike explains how luxury sales professionals spec'd out new cars every single year to master their product knowledge.The Hustle is Real: The brutal reality, demanding 11-to-12-hour days, and the pressure of working in high-end retail during the 1980s and 90s.The First Car Heartbreak: Buying a derelict 1957 Austin Healey 100 with college tuition savings, and why it wouldn't start by day two.Racing in Annapolis: How totaling a brand new Austin Healey 3000 while chasing a Lotus Elan through the woods paved the way to his very first Porsche 911.The 20-Toyota Challenge: The unique ultimatum a legendary dealership owner gave Mike before allowing him to sell premium sports cars.The Legend of Brumos Porsche: Working alongside legendary endurance racers Peter Gregg and Hurley Haywood at a dealership that shaped Porsche culture.The Last Last of the Analog Cars: Why Mike's manual transmission 2007 Porsche 911 (997) Carrera 4S is an absolute keeper compared to modern digital platforms.The Worst Cars Driven: Hilarious deep dives into sorting out the infamous Geo Metro and a nightmare Saab Turbo ownership experience.The Ultimate Barn Find Story: How Mike acquired a pristine, original-owner 1967 Porsche 911 S out of a small hidden barn for $20,000, and what happened when he tried to buy it back from Australia years later.Career Blueprint: Modern career advice for younger enthusiasts looking to break into luxury dealership sales, corporate wholesale, or online auction platforms like Bring a Trailer.Master Class Trivia: Mike breaks down the legendary history behind why the Porsche 911 was almost called the 901Hidden Options & Factory Battles: How Mike bypasses corporate constraints to build highly customized, one-of-one vehicles directly with factory insiders.In the Shop: Mentioned Cars & Media1957 Austin Healey 100 & Austin Healey 3000Porsche 356 "Bathtub"Porsche 911 (Classic 1967 911 S)Porsche 911 (997 Gen) Carrera 4S (Manual)Porsche Macan (The daily grocery & dog hauler)Lotus ElanGeo Metro Saab TurboPorsche Posters: The legendary "Kill Bugs Faster" Arena Red 993 Turbo campaign.The Soundtrack: Life in the Fast Lane by The Eagles.Connect with Our GuestHave questions about ordering a bespoke Porsche, navigating the current collector market, or tracking down an air-cooled classic? Reach out to Mike Maurer directly at [email protected] the Cars Love Nation Community!If this episode sparked a memory of your own first ride or a long-forgotten project gathering dust in your garage, we want to hear about it!Submit Your Story: Email us at [email protected] the Backlog: Stream all 70-plus episodes of automotive history and car culture.All Links & Content: Visit our master link directory at linktr.ee/carslovedConnect with Us: Got a great car story? Email us at [email protected]. Find all our content and social links here: linktr.ee/carsloved.Podcast News:Our co-host, Doug was a guest on the Driven Radio Show Podcast to share the origin story of our podcast and connecting with his late father through his DeLorean project.Check out the amazing article about the podcast by Elevate Society and Tal Gur, author of "The Art of Fully Living"Feedspot selected To All The Cars I've Loved Before in their list of Top 100 Car Podcasts and 31 Best Road Trip Podcasts For Your DriveOur co-host, Doug was featured in this magazine article along with his DeLore...

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Click here to share your favorite car, car story or any automotive trivia! What happens when a lifetime of automotive passion becomes a 40-year career? This week, Doug goes solo from Myrtle Beach to sit down with luxury car sales legend Mike Maurer. Mike has been navigating the high-end automotive world since the 1980s, working with legendary dealerships like Brumos Porsche. In this episode, Mike pulls back the curtain on the reality of high-end car sales. He shares incredible, unfiltered sto...

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911 Barn Find & 40 Years of Porsche Sales Secrets

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