Selling Puts: The Freedom Business Model

This episode rips apart the myths of traditional work and business, showing why selling puts is the purest freedom model. No employees, no inventory, no overhead—just rules, collateral, and time decay working for you. Drawing from Trading = True Freedom by A. Cordero, we break down how selling puts mirrors the insurance business, why it generates consistent cash flow, and how it crushes the “retirement lie.” If you want a scalable, rules-driven way to own your time and build wealth, this is the blueprint.