Selling: Rational Versus Irrational Logic

This is important podcast because selling is both a logical and emotional for the salesperson and the prospect. Selling is never irrational with regard to how white collar salespeople should behave. The combination of the logic and emotion is easy to explain from a consumer perspective. The consumer uses logic to say: “I want this product”. The consumer then uses emotion to choose the vendor from whom to buy the product or service.