Selling Swag Online: A F&B Merch Story

Today, we're talking to one of our food and beverage clients about selling swag online. From t-shirts to gift cards, restaurants have evolved from local eateries to brand-name business groups. To tell their story. I've invited Sam Schulte, the marketing specialist for the Lowlands Group, to discuss how their migration from WooCommerce to Shopify helped increase sales by 9% in just 2-months (and it's not even their busy season). Today’s Topics:A little about LowlandsRe-platforming their store from WooCommerce to ShopifyLearning and leveraging pre-existing themesCustomizing templates where it matters (keep it simple)Creating better checks and balances between product ownersCreating a dynamic navigation for each restaurantTracking sales, promotions, and product interestAnalyzing the monetary impact of the new shopTrusting in your digital partner