Selling the Dream!

Season 07 of Startup Passport by Frontwalker opens with Episode 01 - Barbara Barend, journalist and Co-Founder of Hera United, the first professional women's football club in the Netherlands. Barbara didn't wait for the club to exist before building it. She raised funding for a dream - no license, no team, just a brand, a manifesto, and the conviction that women's football is an untapped market, not a side product. In this episode she talks faking her way into her first interview at 19, building Helden magazine with no business plan, and why "the worst thing that can happen is it doesn't work."A new season of conversations with founders building before the proof exists - in partnership with Erasmus Enterprise and NL Startup Competition. These conversations are powerful, inspiring, and game-changing, and we can't wait for you to hear them. Stay tuned! New episodes dropping soon!