Selling the Experience w/ Greg Herring :: Ep 73 The Lyndsay Stafford Show

In this episode of The Lyndsay Stafford Show, Lyndsay talks with Greg Herring, Director of Sales and Marketing at Nashville Ballet and longtime sports marketer.Greg shares how he went from college athletics and NASCAR to the world of ballet, and why marketing live experiences is all about memories, not just tickets. He breaks down how Nashville Ballet attracts younger and first-time audiences, the role of video, social media, and influencers, and how to make the arts feel accessible instead of intimidating.They also dig into lessons any business can use: trying bold ideas, learning from failures, and building in time for reflection so your next move is intentional—not reactive.Episode HighlightsGreg’s journey from collegiate sports and NASCAR to Nashville BalletWhat makes marketing live entertainment different from selling productsUsing digital, video, and bite-sized content to engage modern audiencesHow Nashville Ballet reaches younger professionals and first-timersCollaborating with artistic teams to turn vision into ticket salesBusiness lessons from sports: experiment, learn fast, “next play” mindsetWhy reflection (not just hustle) shaped Greg’s career and life directionWhether you’re a marketer, entrepreneur, or simply someone who loves live experiences, this conversation will challenge you to rethink how you engage your audience, take risks, and define success on your own terms. Tune in to walk away with fresh ideas you can apply to your business, your creativity, and the way you show up in your community—on and off the stage.Follow Greg:https://www.linkedin.com/in/gkherring/#TheLyndsayStaffordShow #PodcastEpisode #LiveEntertainment #ArtsMarketing #NashvilleBallet #SportsToArts #DigitalMarketing #AudienceEngagement #EntrepreneurMindset #BusinessGrowth #StorytellingInMarketing #LiveEvents