Selling the invisible: How to market services, not products (Harry Beckwith)

Marketing a car or a toaster is easy; the customer can see it, touch it, and test it. But how do you sell a consulting package, a software subscription, or your own expertise? In the modern economy, most of us aren't selling things; we are selling the invisible.In today's 5-minute briefing on Harry Beckwith's classic guide, "Selling the Invisible," we explore the fundamental difference between service marketing and product marketing.Discover why you aren't selling a deliverable, but a relationship, and how to make the invisible feel real.Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.Enjoyed this 5-minute briefing?The full, 20-minute deep dive on this book is waiting for you in our premium feed.Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀 Subscribe to Momentum Premium here!