Selling to Bacon Shops

In this episode, Jon and Justin discuss different strategies for payment processing sales agents to find success and build their business. In this episode, they discuss: The importance of dedicating significant time to cold outreach and lead generation early on Becoming known as the local expert in your community through chamber memberships, Facebook groups, etc. Leveraging personal hobbies and interests to connect authentically with related merchants  Targeting small rural towns that larger competitors may overlook  Utilizing social media to build familiarity and likability even before making in-person sales calls The limitations of trying to sell entirely over the phone without establishing genuine relationships