Selling to Florists? Here’s What You Need to Know

Send us Fan MailSearching for an alternative revenue stream in this uncertain economy? Do you want to begin selling to florists but not sure where to start? This webinar will walk you through the essential steps for entering the florist market with confidence.Join the renowned Ellen Frost of Local Color Flowers as she covers what florists look for in a new grower partner—quality standards, consistency, communication, and reliable availability—as well as how to present your offerings in a way that builds trust from the very first interaction. You’ll learn how to price blooms, create simple availability lists, deliver products professionally, and navigate common challenges in grower–florist relationships.Whether you’re a new grower or expanding beyond farmers markets and CSA sales, this session offers clear, practical guidance to help you build strong, lasting partnerships with florists and grow your business sustainably. This one hour Zoom-based webinar will offer a Q and A session with Jenny, and is complimentary for ASCFG Members.Ellen Frost founded Local Color Flowers in 2008 and has built a thriving floral community through events, education, and hands-on design experiences. She now expands that work online through FlowerMore, where flower growers become better designers, offering classes, a free weekly newsletter, and educational videos.A longtime member of the Association of Specialty Cut Flower Growers, she was the first florist to receive the Allan M. Armitage Leadership Award in 2016 for her commitment to local flower sourcing. She holds an MBA and brings both business expertise and hands-on farming experience to her work, leading the conversation around flowers with passion and purpose.