Selling to Schools Instead of Teachers: How Teacherpreneurs Can Land PD Contracts (Part 1)

What if instead of selling a $5 product to one teacher, you could sell a $10,000–$58,000 package to an entire school? In this episode of Two Wacky Teacherpreneurs Tell All, Amanda and Jess explore one of the biggest untapped opportunities for teacherpreneurs: selling professional development and curriculum directly to schools and school districts.Neither Amanda nor Jess is doing this full-time right now — and that's exactly what makes this episode valuable. Instead of a polished pitch from someone selling a course on how to do it, you're getting an honest, exploratory conversation between two teacherpreneurs who have dabbled in it, turned down opportunities, learned from friends who do it successfully, and are trying to figure out whether it's the right move. If you've ever wondered whether your expertise could translate into school-level contracts, this is the episode that lays out what's actually involved.In this episode, you'll learn:The three pricing tiers every teacherpreneur should start with when selling PD to schools: a one-hour talk, a half-day session, and a full-day workshopReal contract numbers: Get Your Teach On charges $58,000 for a year of school PD, and the Seven Habits program costs around $50,000 — what does that actually include?Why writing a book (even self-published) is one of the fastest ways to establish the credibility schools look for when hiring PD providersAmanda's experience being contacted by principals who were in her membership — and why she turned down PD opportunities despite the moneyThe honest reality of selling to schools: purchase orders, district contracts, billing delays of 3 months to a year, and why it's a long gameWhy Zoom-based PD is a real option — even major curriculum companies deliver training virtually, so teacherpreneurs can tooJess's case for why now — when budgets are being slashed and PD is getting cut — is actually the perfect time to build your PD offeringAmanda's niche sweet spot: helping ELA teachers navigate AI and student writing, delivered via Zoom from UruguayThe personality factor: why selling to schools isn't for everyone (Amanda's honest take on why teaching adults makes her uncomfortable as an autistic person)Monica Genta and Jen Manley Consulting as examples of teacherpreneurs who've built successful school-facing businessesMentioned in this episode:Get Your Teach On (PD conference company)The 7 Habits of Highly Effective Teens (school PD program)Monica Genta, author of 180 Days of AwesomeJen Manley Consulting (Instagram)Station Eleven by Emily St. John Mandel (Jess's current read — no relation to PD, just vibes)Stay tuned for Part 2, where Amanda and Jess will break down what goes on a landing page and one-pager when you're pitching your PD or curriculum to school administrators.Watch this episode on YouTube to see Amanda's leaf close-up background, Jess's galaxy background, and the existential question of what that says about their mindsets.Subscribe and leave a five-star review — and remember, if you share this podcast with 10 other people, you'll have good luck forever.