Selling to Today’s Buyers

Thanks to the internet and the wealth of information it provides, buyers are more informed and more comfortable evaluating purchasing options on their own. This has made them less dependent on traditional sources of information – including your salespeople. Keith Eades, Founder and CEO of Sales Performance International, best known for developing “Solution Selling” sales process, and Tim Sullivan, Director of Business Development at SPI, share with BizTalk Host Jim Lobaito their latest research on the three competencies salespeople need in order to be effective working with today’s buyers.