Selling Truth with Corey Frank: Strategies, Stumbles, and the Soul of the Sale

In this high-energy episode, Chris sits down with sales sage, Corey Frank, of Branch 49 at Grand Canyon University’s Canyon Ventures. Together, they unpack the real art of selling—what it takes to close a deal, be a true resource to your customer, and build trust in a noisy market. From the fundamentals of great sales strategy to the epic stumbles of brands like Bud Light, Chris and Corey explore how corporate missteps are often sales failures in disguise. They also take a detour into the intersection of sales and politics—where persuasion meets principle. Why spend 20 million to figure out how to market demand when there's a dive bar just down the street?If you’ve ever tried to sell anything—or been sold to—this is a conversation you won’t want to miss.Follow Light Beer Dark Money on Facebook: https://www.facebook.com/LightBeerDarkMoney/Follow Light Beer Dark Money on Instagram: https://www.instagram.com/lightbeerdarkmoney/Follow Light Beer Dark Money on Twitter: https://twitter.com/LBDMshow Follow Light Beer Dark Money on Linkedin: https://www.linkedin.com/company/light-beer-dark-money/