EPISODE · Feb 14, 2009 · 45 MIN

Selling UX

from UX Australia Podcast: All presentations from 2009-2014 · host Daniel Szuc

We need to sell UX but not all organizations have the same level of interest and receptiveness to UX. Some just don't care. What should we know about an organization that will help us sell UX more effectively? What questions should we ask about organizations, its people and its culture? What can we learn from organizations where UX has become part of the DNA? What factors can increase our chances of promoting UX successfully now and in the future? We will tap into more than 10 years of experience in selling UX and share the successes, pitfalls and failures.

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Selling UX

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