Selling Your Radio Station Website

The two most-often asked questions we get are "how do we start selling our radio station website" and "how much should we sell website ads for". The answer is always the same - "It depends. Every market is different." Today, we'll hear from someone who's been selling ads on their small market website for decades. Melissa Boswell Townsend is the General Manager and co-owner of Boswell Media in Kosciusko, Mississippi, and a third-generation broadcaster in the same location.  We had her father, Johnny Boswell, on the podcast a few times.  They have a station there in Kosciusko and two in Philadelphia, Mississippi.  Their websites are https://www.breezynews.com and https://www.kicks96news.com. For more extensive show notes visit https://www.skyrocketradio.com/podcast/selling-your-radio-station-website. The first step to generating revenue with your station website is to adjust your mindset into prioritizing it more than you have. Then, create great content that keeps your visitors coming back every day. Have a digital inventory list in place, so your entire team knows what sellable opportunities exist on your station website and other online platforms. Ensure your team knows the website's goals and contributes to its success. Need help with your radio station website? Reach out to us at https://www.skyrocketradio.com.