Selling Your Story

When developing the fundraising message, how do YOU promote your arts organization? What words do you use? What stories do you tell? Many staff, board, and artists have a tough time answering. Let’s touch on how to get better at telling your organizational story and selling it, too. At RSC Associates, we help clients build their messages balanced on Facts, Finances, and Feelings. The first two – facts and finances are fairly easy for anyone to pull together based on the information on hand. However, the “feelings” that can strongly influence a donor prospect can often be a ‘miss’ in the message. Without the ‘feelings’, the facts and finances fall flat. Facts and finances “Tell,” while Feelings “Sell.” This episode will help you find that sweet-spot in balancing your message.