EPISODE · Jul 9, 2016 · 52 MIN
SEM fm #080: Attributionmodell in Google AdWords
from SEM fm - Science, Entertainment & Marketing · host Marc & Tom
Dieses mal ein ganz sachlicher Titel zu einem nicht so sachlichen Thema: Google AdWords führt ein data-driven Attributionsmodell direkt im AdWords Interface ein. Dadurch kann ein SEM-Account datengetrieben gesteuert werden... was das genau heißt und wie es funktioniert erklären Marc und Thomas in der aktuellen Folge SEM fm #080!
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SEM fm #080: Attributionmodell in Google AdWords
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