Semoine Boyer of CocoaLuxe: Routine to Ritual, and Fragrance for When You Can't Get Away

Ep 134: Semoine Boyer of CocoaLuxe: Routine to Ritual, and Fragrance for When You Can't Get AwayPart of noseyAF's 31 Days of Black Business series 🖤She started making these products because she needed somewhere to go when she couldn't actually go anywhere.Semoine Boyer is the founder of CocoaLuxe Home and Spa: candles, body butters, scrubs, oils, and body sprays, all made with fragrance blends she creates herself. She started making them because she needed downtime from being a wife, a mom to a son with special needs, and a full-time job in IT. She'll tell you plainly she's not a certified perfumer. She just made what she wanted and it worked.What We Talk AboutThe difference between a self-care routine and a self-care ritual, and why she thinks most of us are doing the first one on autopilotCaribbean Sunrise, and how a fragrance can take you somewhere you can't afford to flyWhat private label actually means, and how she'll build a whole product line under someone else's brand nameWhy she'd rather eat pork than deal with social media, and what she did about itThe unexpected turn: she paused this business three separate times for her family, and the year she finally took off to rest is the year it workedIf you love second-act reinventions that don't skip the hard part, this episode is for you.All about Semoine BoyerYou're gonna love Semoine — she's a full-transparency kind of person, and she'll say so herself before she tells you the thing. Founder of CocoaLuxe Home and Spa, she builds body care and home fragrance with high-quality ingredients and distinctive blends, creating sensory experiences meant to inspire calm, confidence, and connection. She has retail partnerships, private label clients, and wholesale on the way. Her father raised her to give back, and she's working on a way to do that for other small business owners in Prince George's County. Her definition of luxury: rest. Her one ritual she'll never skip: staying hydrated and moisturized, with her own body butter, every single night.Things We MentionedCocoaLuxe Home and Spa → cocoaluxehs.comFind her products at Creators Collective at The Stacks in Navy Yard, DC; Bohemian Black in Annapolis, MD; and Nectar Juice Bar in Crofton, MDPrivate label services — she'll make a product line under your brand"Golden" by Jill ScottThis series is supported by Off the Grid, a podcast for small business owners who want to leave social media without losing their clients. Find them at offthegrid.fun 🖤Connect with Semoine BoyerIG: @cocoaluxehsWebsite: cocoaluxehs.comStay Connected📬 Get the noseyAF Dispatch → Subscribe here🏡 Grab the Good Neighbor Playbook → Download it freeMore ways to connectEmail: [email protected] on IG: @stephaniegrahamListen to more episodes: noseyaf.comSupport & FeedbacknoseyAF is listener-supported; thank you for being here. 💛🫶🏾⭐ Rate & Review the Show📣 Share noseyAF with a friend who needs to hear thisEpisode CreditsProduced, Hosted, and Edited by Stephanie GrahamLyrics: Queen LexInstrumental: Freddie Bam FamCover Art: Emma McGoldrick