Sending Beer to 80 Influencers – Did It Pay Off for Brew 61?

What happens when you send your beer to 80 content creators? 🍺📲Brew 61 took the plunge, nearly 1,000 bottles shipped to influencers across the UK. The aim? Boost brand awareness and win over new drinkers. The results? Big spikes in views, a bump in sales, and valuable lessons for breweries thinking about doing the same.In this episode, Tim from Brew 61 joins Tim the Brand Weaver to share:– Why influencers can beat paid ads– How to choose the right creators for your brand– The logistics and costs you must factor in– Why a strong call to action is essential– Turning awareness into actual salesIf you’ve ever considered influencer marketing for your brewery, this is your behind-the-scenes guide to making it work.🎧 Listen now on Spotify, Apple Podcasts, or Amazon Music.