Sending Podcast Clips to Clients: A Different Way to Sell, with Todd Crowley

Ever had trouble describing exactly what your business does, and what problems it could solve for your customer? Podcasting is a great way to explain a complicated or little-understood business —particularly, as in this week’s episode when that business involves national security, disaster response, and critical industries! Todd Crowley of the Intelligence; Optimised Podcast joins us for a chat about why a heavyweight business like the Vaxa Group chose to do a podcast with Clearshot, and the surprising ways they’re using the content.     See omnystudio.com/listener for privacy information.