Sendoso CEO (Raised $160M): From AE to AI Outbound at Scale

In this episode of The Revenue Vault, Marcus Chan interviews Kris Rudeegraap, CEO at Sendoso (raised $160M+), on how he went from packing boxes as an AE at Talkdesk to building a gifting platform at scale.Kris breaks down running 30-40 Clay plays that generated $500K+ pipeline in one quarter, why they're relaunching PLG with "Sendoso for Sellers" (bottoms-up vs. open signup), the shift from ARR obsession to NRR focus, stopping 40% discounting through AI role-play training, and the one metric he obsesses over: first-year NRR.Meet Kris Rudeegraap here: www.http://linkedin.com/in/rudeegraapwww.Sendoso.comWelcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work.Hosted by Marcus Chan, Wall Street Journal best-selling author and CEO of Venli Consulting, who led a $195M/year sales org with 110+ emps, and was promoted 12 times in 8 years, this show is tactical, direct, and built for operators.If you’re serious about driving results, this is your playbook.👉🏼 Want to uncover your biggest hidden revenue leaks? Get our free diagnostic kit here.👉🏼 Want to double revenue without increasing your headcount? Click here.Follow Marcus Chan’s Socials:LinkedIn | YouTube | Instagram | TikTok | Venli