Senior Product Manager: Annika Grunewaldt’s Journey into Tech

Some people plan their way into product management. Others stumble into it—and thrive. Annika Grunewaldt’s career path started in marketing, took a detour through business development, and somehow landed her in product management at ImmoScout. In this episode, she shares how she navigated the transition, the biggest misconceptions about product management, and why curiosity and efficiency are a PM’s best assets. From data struggles to corporate roadblocks, we get real about what it takes to build products that actually make an impact.