Sensible Video Content Strategy to Win Selfish Audiences - Teacher: Paolo Kernahan

Hello, Useful Content Creators. Today, we don't have any trailer intro, but we do have an excellent conversation with somebody who Trinnies know and love. He's a journalist, a veteran journalist at that. It's Paolo Kernaghan, and I had a very great discussion with Paolo about video content strategy and we, we covered a lot of different topics so much so that at the end of the podcast, we went on to talk for another 15 minutes. I had, um, intended to leave that part of the podcast in, but it turns out it was too long. So what I'm going to do is I'm going to split the episodes and I'm going to give you the part that we, the official part that we talked about. And then you're going to get, um, him separately on another episode, going deep inside of his own personal content strategy. And so that is a great conversation, but this one is a great one too. We're going to talk about why he believes video strategy. is needed in businesses the difference between doing video as a creator and doing video as a business owner who creates we go deep into different things and topics concerning video content strategy i know this is an episode that you'll enjoy a whole lot it'll be very very beneficial to you especially if you are a business owner who is looking to create Let's make useful content. Hello, and welcome to the Useful Content Podcast. And today we have a new teacher in the Useful Content Classroom, Paolo Kurnahan, hi Paolo. Hello, Juma. Thank you for having me on. It's great for you to have me on. I know that you've been, I know that you've been trying to pin me down for quite a while to come and have this chat with you. And it's not for a lack of interest. It's just, you know, how these things are. You're trying to juggle all of the different responsibilities you have. So fitting this kind of thing into your schedule can be tricky, but I'm glad I was finally able to It's good to have you on. It did take a little bit of work, but um, you know, hard work pays off. So it's good to have you in studio with me to talk to the people about video content and on camera coaching and things of that nature. Um, so, so tell the people what you do. and how you help make useful content for your clients. Okay. I am an on camera and video marketing coach. So I create assets, digital assets that people can use to improve both their on camera performance and their video marketing strategy so that they can actually get some kind of, uh, traction on the platforms with their content. Um, and I also provide one on one training for people who. Need some sort of well in many cases there are people who are actually already doing content creation But they're not getting the kind of performance they want and they want to see if they can get maybe some Immediate touch ups to their techniques and I can do that through one on one Coaching with them on both the on camera coaching and the video marketing strategy side so that in a nutshell is what I do Which, which do you prefer to do? You prefer to do it for individuals like the personal coaching or you prefer to do it for like, companies or deal with the, the non personal strategy part? I don't have a preference really because I've done both and I don't have a preference. What, what I really enjoy doing, and this is going to sound weird, um, is when I'm speaking to people and they, they explain the nature of their problem. I enjoy diagnosing the problem because it immediately sounds like something that I'm familiar with because I've seen it so much so I can immediately tell the source of the problem and I can immediately go about helping them to pinpoint what they can do in the short term because there's no short term strategy that's going to give them immediate results on an overnight transform...