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EPISODE · Apr 8, 2026 · 13 MIN

Sent Back

from ROI University: A Higher Ed Marketing Show · host Dan Sanchez

In this episode, Rustam Irani shares a pivotal early-career moment that reshaped how he presents data, and breaks down four essential rules for delivering clear, credible, and impactful insights that drive action. Resources MentionedChatGPT — https://chat.openai.com/Google Gemini — https://gemini.google.com/Timestamps00:00 – The CEO Meeting That Changed Everything: A high-stakes presentation goes wrong and reveals a critical gap in data storytelling.04:53 – Introduction to the 4 Rules of Presenting Data: Rustam frames the episode and the lessons learned over years of experience.05:44 – Rule #1: Clarity and Simplicity: Why overcomplicating data loses your audience and how to present at the right level.08:08 – Rule #2: Accuracy and Reliability: The importance of validating data, checking formulas, and spotting red flags.09:23 – Rule #3: Tell the Story Behind the Data: Focusing on what changed, why it changed, and what it means.10:33 – Rule #4: Use Effective Visuals: Leveraging charts, graphs, and modern tools to make insights instantly clear.12:00 – From Reporting to Responsibility: Shifting mindset from sharing numbers to owning the narrative and outcomes.

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