SEO And What Really Matters in 2025 with Silvia Del Corso

In this week's episode of The Best Guest podcast we welcome SEO expert Silvia Del Corso for a deep dive into the evolving landscape of search engine optimisation. Silvia breaks down how SEO has transformed what business owners need to focus on today and why data-driven decision-making is essential. From domain authority to the rise of AI in search, Silvia offers invaluable insights into how to stay competitive online in 2025.About Silvia Del CorsoSilvia Del Corso is the Founder and Director of PinkSEO Ltd, an award-winning SEO agency based in West London, recognised as Creative Media Business of the Year. With over 13 years of experience in search engine optimisation, she specialises in helping business owners—especially in the medical sector—enhance their online visibility and turn website visitors into patients. Passionate about making SEO accessible, Silvia frequently speaks at industry events, sharing practical, actionable strategies that drive real results.Key TakeawaysConducting an SEO audit can uncover hidden issues, like having six homepages, without the site owner knowing.Google trusts websites that have been around longer and have earned reputable backlinks.Outdated or irrelevant content can hurt your site - auditing and updating is more powerful than constant publishing.Learn how the rise of AI and tools like ChatGPT are reshaping how websites are ranked and how users search.Google's latest updates prioritize useful, current, and relevant content, especially in fields like health, finance, and law.Quote"SEO, everything you do and you choose and you want to prove needs to be backed by a number... So from the search terms, the keywords that you choose to actually proving the results everything needs to be measurable." Silvia Del CorsoMentioned in This EpisodeGoogle AnalyticsConnect with Silvia Del CorsoFree SEO Website AuditComplimentary audit of your site, expert SEO review and a 1-hour consultation https://pinkseo.marketing/free-seo-website-audit/Free WebinarsSilvia runs regular free webinars to help you with your SEO. Learn more at http://pinkseo.marketing/next-webinarWebsite: www.pinkseo.marketingLinkedIn: https://www.linkedin.com/in/silviadelcorso/Instagram: https://www.instagram.com/pinkseo.marketing/Connect with Victoria BennionLearn more about us: https://thebestpodcastguest.co.uk/Download our Podcast Guest Starter Kit: The Podcast Guest Starter Kit gives you a proven plan to find the right shows, craft a winning pitch, and maximise every interview. https://thebestpodcastguest.co.uk/podcast-guest-starter-kit/Follow us on Instagram: https://www.instagram.com/thebestpodcastguestJoin the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguestSubscribe to our YouTube channel https://www.youtube.com/@victoriabennionConnect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/TranscriptSEO And What Really Matters in 2025 with Silvia Del CorsoVictoria Bennion: [00:00:00] Hello and welcome. I'm your host, VictoriaBennion, and the founder of the best podcast guest booking agency. And you'relistening to the best guest, the podcast for business owners, creatives, andentrepreneurs who want to harness the power of podcasts to grow their platformsand increase their visibility.Victoria Bennion:We're here to support you on your journey, bringing you actionable tips witheach episode. Now let's begin.Victoria Bennion:Today I'm joined by Silvia Del Corso, a seasoned. SEO expert, with over 15years of experience helping businesses decode the mysteries of Google, and stayahead in the ever changing world of search. In this episode, Silvia breaks downwhat SEO really is, why your website might not be rankingVictoria Bennion: andhow tools like Chat, GPT, and AI are reshaping the future of search. Whetheryou are brand new to SEO or you've been working on your site for years, thisconversation is packed with practical [00:01:00]insights from the power of domain authority. To the importance of data auditsand high quality content, get ready to rethink your digital strategy becausewhat worked last year won't cut it today.Victoria Bennion:Hello and welcome to the podcast, Silvia.Silvia Del Corso: Hi.Thank you so much for having me here, Victoria.Victoria Bennion: Oh,it's lovely to have you here today.Victoria Bennion:Could we begin by talking about your journey? How did you find yourself workingin SEOSilvia Del Corso:it's been a long journey 'cause I've been doing this job for now more than 15years and I was initially doing it in Italy where I'm from. As you can clearlytell from the accent, I apologize.Victoria Bennion:It's a great accent. Don't apologize.Silvia Del Corso: , Istarted back in Tuscany when we used to have the marketing agency and it wasdifferent back then, but out of all the possible marketing. Sciences. That wasthe one that I liked the most because it's numbers two and I can understand theword [00:02:00] better if I see it in numbers.If you tell me something is good, I need to understand if it's good seven or79, if I see the number.Silvia Del Corso: Iunderstand. SEO, everything you do and you choose and you want to prove needs.To be backed by a number. So from the search terms, the keywords that youchoose to actually proving the results everything needs to be measurable. Andthat's why actually it gives me confidence. 'Cause it's no opinions it'sactually data.Silvia Del Corso: Sothat's how I chose it. And it was the most complicated one at the time. So itwas more of a challenge that I'm driven by challenges. So it wasn't the time,the one that wasn't. So easy to grasp. And it was something that wasn't usuallymade by women. Because I, when I was going to the conference back then inparticular, it was a whole room all full of men.Silvia Del Corso: Andyou could [00:03:00] have to come to your womenattendees and in one hand. So it was quite exciting and new stimulating. And ithas remained. It's it still changes. It changes every day. Been more stable fora while and now it's changing again crazily. But yeah, it's it's fun. It'sfascinating.Victoria Bennion:Excellent. So for anyone listening who's not quite sure what the term SEOmeans, would you be able to just talk about that and why it's important?Silvia Del Corso:Yeah, it stands for search engine optimization, and it's the type of activitiesthat you do when you are working on a website to make it more easily readableand understandable from Google and the value search engines including. AI insearch, so there are lots of. Practical activities that comprehend differentsorts of skills [00:04:00] from codingtechnical content strategy and so on.Silvia Del Corso:Different things that you do so that your site can rank and when somebody'ssearching for something if they find you instead of somebody else. It'sdefinitely an economic advantage so it can become more business, more clients,more inquiries. And the nice thing for me was that it was a transferablescience.Silvia Del Corso: Sothe knowledge that I was using in Italy when I moved here to London in 2016,it's the same 'cause Google doesn't change the way it operates in reallydifferent country databases. Yeah.Victoria Bennion:That's really interesting. Okay, so if a business owner is thinking, I think Ineed to do something about my SEO, I need to get my website ranking, what arethe top things that they should be looking at?Silvia Del Corso:First of all, you need to understand what is the current situation and what areyour goals. So there are tools to analyze a website and. We run it [00:05:00] every day regularly for respecting newclients or people that we have a conversation with to actually the website orscan it. It's quite enlightening sometimes 'cause we find things that the web,the website owners would've never...