SEO as a Distribution Channel, and more with Mischa Vaughn (Webflow)

Real quick ask. Can you leave us a review on whatever podcast platform you’re using? If you do, let us know at [email protected] or tweet at us and we’ll enter you to win lifetime access to our Content Strategy Frameworks course, valued at $997. Rates and reviews help us grow and attract new guests, so we would really appreciate it.The word “content” is no longer sufficient for what it encapsulates. When people think of content, they think of blogs and social media channels. But in the modern world, content also includes branding, video, growth, and strategy too. Mischa Vaughn is the Director of Content at Webflow, and he thinks that we need a better word for what content has become. His unique view on content doesn't stop there. In this episode, Mischa discusses the role of SEO in distribution, how PR and content overlap, and why video content is king.Show TopicsView SEO as a distribution channelHave clear goals for SEO contentDon’t get bogged down by termsPR and content should collaborateDouble down on videoCreate shareable headlinesWhy we need a better word for contentCheck out WebflowFollow Mischa Vaughn on LinkedIn or TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/