EPISODE · Mar 24, 2023 · 16 MIN

SEO as Product Management -- Craig Harkins // CoStar

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Craig Harkins, Director of SEO and Content at CoStar, talks about the impact of user research and product management in enterprise SEO. Product management and SEO are two crucial components that must work hand in hand for successful SEO outcomes. However, there's a common misconception that SEO should belong to either marketing or product teams. Today, Craig discusses enterprise SEO and its impact on product management. Show NotesConnect With:  Craig Harkins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Craig Harkins, Director of SEO and Content at CoStar, discusses enterprise SEO and its impact on product management.

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SEO as Product Management -- Craig Harkins // CoStar

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This episode is 16 minutes long.

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This episode was published on March 24, 2023.

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