SEO Audit Part 2: Medicare Site SEO Progress

Welcome back to the SEO Party for the second phase of our transparent, live website audit experiment with Keith Armbrecht of Medicareonvideo.com. In the first episode of this SEO audit, we identified the issues and bottlenecks that were inhibiting Keith's site's organic traffic and growth potential. Now, we examine the data-backed success of our foundational fixes and reveal the strategic link building experiment designed to convert this increasing traffic into qualified leads. Phase 1 - Validating On-Page Optimization Success We dive deep into the tangible results of the on-page recommendations. This involved: Fixing missing H1 tags Resolving schema validation errors Applying alt tags to seven years of content Handling 404 pages. Keith's development team executed these fundamental fixes over three weeks, and the Ahrefs data confirms the success: Measurable Progress: In the months following the changes, the website saw a surge of over 2000 new organic keywords ranking, with a steady and significant increase in organic traffic. The Critical Pivot: Traffic vs. Leads The data proves the foundational strategy was sound, yet a common challenge remains: traffic is up, but the increase has not yet fully translated into qualified leads. This signals the need for a shift from visibility to authority. Phase 2: The Link Building HQ Experiment To solve this conversion gap, we are initiating a highly controlled link building strategy. We transparently outline our plan to target 13 high-authority links in a phased, 3-month approach. In this first test, we are intentionally targeting low-hanging fruit and non-core money keywords to observe Google's reaction in a low-risk environment. This meticulous, data-driven approach helps conserve resources and ensures subsequent campaigns (targeting specific, high-value pages) are effective. Join us as we move from foundational fixes to building off-page authority, showing that a successful SEO journey requires continuous, methodical experimentation. As a part of our commitment to learning and education, we are conducting this entire case study completely free of charge for Keith, ensuring the process is unadulterated and purely scientific. Let us know what you think, and don’t forget to smash that like button.