SEO Backlinks with Kalina MacKay

Send us Fan MailCurious about the secrets to building quality backlinks and boosting your SEO?In today’s episode of the Digital Revolution Podcast, Eli talks with Kalina MacKay, who leads digital PR, copywriting, and design at Go Fish Digital. They dive into her journey from journalism to digital PR, innovative link-building strategies, and the shifting landscape of SEO. Get expert tips on creating impactful content, earning valuable backlinks, and steering clear of common mistakes.00:00 Intro01:50 Who is Kalina McKay?06:00 Kalina's Current Role08:16 What Currently Excites Kalina10:21 Kalina's Current AI Project11:44 Why Link Building is Crucial for SEO Success14:31 How to Analyze Link-Building Strategies15:54 Disavow Links vs. Launching a New SEO Campaign16:58 Understanding Digital PR19:42 What is Tangential Content21:14 Strategies that Follow Google Guidelines24:02 How to Craft an Effective Outreach Pitch for Journalists27:21 The Benefits of Using Landing Pages29:28 Why Content is Still King30:35 How to Source Contacts, Add Value and Build Relationships33:51 Top 3 Common Link-Building Mistakes to Avoid36:05 Expert Link-Building Advice for Better SEODon't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback:What should we talk about next? Please let us know in the comments below.Did you enjoy this episode? If so, please leave a short review.Connect With Us:Fire Us MarketingInstagram LinkedIn YouTube The Digital Revolution PodcastInstagramLinkedInYouTubeEli Adams PersonalLinkedInTikTok