SEO, Content Marketing & Measuring Success: Chris Kelly, Co-founder of Sentry Centers

Chris Kelly is a serial entrepreneur who has twice been recognized in Inc. Magazine’s “30 Under 30” for co-founding Sentry Centers and evoJets. Unique in contrast to other young entrepreneurs, Chris focuses on capital and human intensive "brick and mortar" businesses where there is long-term opportunity for achieving sustained competitive advantage and market share. Chris co-founded Sentry Centers with partner Ryan Simonetti in 2009 to capitalize on converging trends in real estate and workplace collaboration by re-purposing commercial office space into full service conference centers. In 2011 Sentry served over 50,000 attendees and 64% of NY's Fortune 500 Companies in two locations totaling over 70,000 sq.ft. of real estate. The company and its 60 member team are on track to exceed $14mm in revenues in 2012 and expect to more than double capacity in 2013. What You’ll Learn From This Interview: How does Sentry Centers generates organic web traffic through SEO? How does Sentry Centers use content and social media to market the business? How does the team staff for social media marketing? How does the team measure success in order to tweak its marketing approach?