EPISODE · Nov 17, 2020 · 14 MIN
SEO + Content Roadmap for Low Authority Sites
from Content and Conversation: Organic Growth Insights from Siege Media · host Alex Heinz, Siege Media, Caroline Gilbert
Show Notes:00:38: How to evaluate keywords (and find them) when just starting out4:07: Finding lower competition terms5:13: Why passive link building is even more important for lower authority sites7:06: When buyer personas ≠ linkable audience8:03: Understanding authority and credibility when link building10:00: Building out a “hero asset” to carry your content strategy11:51: How to balance a blog design that scalesShow Links:Follow Alex on TwitterFollow Caroline on LinkedInProduced by Cara BrownSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
If you're starting from zero, this is the episode for you. Launching a new brand today can feel like a uphill battle. Especially in markets like insurance, personal finance or SaaS — how do you compete in a crowded market? Directors Caroline Gilbert and Alex Heinz chat through their SEO and content recommendations for startups and SMBs to get started on the right foot.
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SEO + Content Roadmap for Low Authority Sites
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