SEO Copywriter Jody Carey Gives a Behind-The-Scenes Tour of Her Business | Workflow Wonders Episode 2

SummaryIn this episode of Workflow Wonders, host Alex Storey speaks with Jody Carey, a B2B SEO copywriter, about the evolving landscape of copywriting in the age of generative AI. They discuss the importance of long-form content, effective client onboarding strategies, and the significance of nurturing leads through newsletters and follow-ups. Jody shares her experiences with networking, social media strategies, and the tools she uses to streamline her workflow, including CRMs and productivity hacks. The conversation emphasizes the value of building deep relationships in business and the necessity of investing in the right tools to enhance productivity and professionalism.Links:Jody Carey's website30-day free trial of PipedriveBook a free strategy call with SkillMammothOur list of tools and resources for businessesChapters00:00 Introduction to Workflow Wonders00:56 The Impact of AI on Copywriting03:00 Building Relationships Through Long-Form Copywriting04:34 Attracting and Onboarding Clients06:19 Networking Strategies and Challenges08:59 Leveraging LinkedIn for Business Growth10:43 Working with Agencies and Gig Economy12:34 Nurturing Client Relationships15:53 The Importance of Newsletters20:22 Streamlining Proposals and Invoicing27:14 Streamlining Tools for Efficiency28:38 Onboarding Clients Effectively30:40 Managing Revisions and Feedback33:38 Automating Review Requests36:52 Social Media Strategies41:03 Choosing the Right CRM51:52 Non-Negotiables in CRM Selection55:37 Productivity Hacks and Tools