SEO Explained: Keyword Research, Search Intent, and Long-Term Strategy

SEO is often framed as either overly technical or mysteriously out of reach. In this solo episode, I break it down in a grounded, approachable way. I share how I approach keyword research, how search intent guides website structure, and why SEO works best when it’s built into the foundation.We also talk about realistic timelines, why SEO takes time, and how focusing on core evergreen content can support your website for months and years to come.Learn more about SEO: https://bonniesorsby.com/seo-blog-strategy/