🔎 SEO, GEO & AEO in the Age of AI: Fundamentals that Still Win ⚙️🤖

Episode Overview: Host Emanuel Rose sits down with Matthew Edgar (Elementive) to decode how search is evolving from classic Google SEO to GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization). We dig into where to focus today (fundamentals!), how to split attention between Google, ChatGPT, and Perplexity, and what to test as agents/browsers start “using” your site for users.What You’ll Learn:How to balance Google SEO with GEO/AEO across ChatGPT and PerplexityThe fundamentals that matter more than ever: clean crawl paths, internal linking, fast sites, solid IA, canonicalization, sitemaps, and correct redirectsWhy “basics first” helps you show up in AI answers and traditional searchA practical take on lms.txt (benefits, risks, and how to avoid hurting site quality)Agent readiness: what happens when Comet/agents browse, search, and add to cart for your usersHow to measure AI-driven visibility & value (even while standards are in flux)Featured Guest: Matthew Edgar — Partner at Elementive, specializing in technical SEO and AI search. With 20+ years in the field, he helps startups and enterprises fix complex site issues and optimize for both classic search and generative engines. Author of Tech SEO Guide and Speed Metrics Guide; speaker at MozCon and SMX. Guest connect: https://www.linkedin.com/in/matthewedgar/Episode Highlights:SEO’s big shift: why GEO/AEO matter—but Google still deserves the majority of your focusChatGPT vs. Perplexity: how industries differ and why Perplexity is positioning as a shopping/agentic enginelms.txt: what leading players have (and haven’t) said; why noindex/disallow can be wise if you test itAgent UX: making your site usable by agents (forms, filters, cart actions), and the CAPTCHA tradeoffMeasurement in a moving target world: establishing signals and proxies to guide where to invest nextPlaybook for the next 6–12 months: double down on fundamentals, talk to customers, and run structured experimentsConnect and Explore More: Host — Emanuel RoseWebsite: https://emanuelrose.com/Book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxGuest — Matthew EdgarLinkedIn: https://www.linkedin.com/in/matthewedgar/Further Reading or Resources:Blog recap: https://emanuelrose.com/strategic-insights-on-technical-seo-and-ai-navigating-the-future-of-search-optimization/Host website: https://emanuelrose.com/Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Which “EO” are you prioritizing—SEO, GEO, or AEO? Drop your plan below. If this episode helped, like, subscribe, and share it with a teammate who’s wrangling AI search right now. 🙌 #SEO #GEO #AEO #AI #Search #DigitalMarketing #TechnicalSEO #SiteSpeed #InformationArchitecture #ChatGPT #Perplexity #AnswerEngineOptimization #GenerativeAI #MarketingInTheAgeOfAI