SEO in 2025: What Still Works, What Doesn’t, and How to Win Long-Term

SummaryIn this episode, Jeffro speaks with Jason Hennessey, an SEO expert, about the evolving landscape of SEO in 2025, the impact of AI on search results, and the importance of balancing organic and paid marketing strategies. They discuss the long-term nature of SEO, the differences between content that ranks and content that converts, innovative backlink strategies, and common myths surrounding SEO. Jason emphasizes the need for businesses to adapt and build sustainable marketing engines while leveraging their expertise to create valuable content.TakeawaysSEO is evolving, not dead; it's adapting to new technologies.Businesses should not rush to change strategies based on speculation.Organic SEO principles still apply to AI-driven search services.Content that converts is different from content that ranks.Building a strong foundation in SEO is crucial for long-term success.Innovative backlink strategies can set businesses apart.Understanding various marketing channels is essential for business owners.Creating valuable content can be achieved through interviews and transcriptions.SEO timelines can be long, but starting now is key.Digital PR can enhance SEO efforts and build authority.Chapters00:00 The Shifting Landscape of SEO and AI03:03 Organic vs Paid: Making Strategic Decisions05:55 Content Strategy: Ranking vs Converting08:43 Backlink Strategies and Digital PR12:00 SEO Myths and Principles That Endure14:54 Building a Sustainable Marketing EngineLinksWebsite: https://www.jasonhennessey.com/LinkedIn profile: https://www.linkedin.com/in/jhennessey/SEO agency website: https://hennessey.com/Free High-Converting Website Checklist: FroBro.com/Checklist