EPISODE · Jun 20, 2024 · 47 MIN
SEO in the Age of Generative AI: Mastering Topical Authority and Content Strategy with Bernard Huang
from Content Disrupted: Bold Takes on Brand Marketing · host Skyword
How is generative AI disrupting Google search and what does that mean for brands and content creators? In this episode of Content Disrupted, Clearscope Founder Bernard Huang sits down with Skyword EVP Dan Baptiste to discuss the current and future state of SEO and AI-powered search. They delve into the cannibalization of search traffic, the new way to approach topical authority, and how to use content to build trust and credibility in a landscape flooded with commoditized information.
What this episode covers
How is generative AI disrupting Google search and what does that mean for brands and content creators? In this episode of Content Disrupted, Clearscope Founder Bernard Huang sits down with Skyword EVP Dan Baptiste to discuss the current and future state of SEO and AI-powered search. They delve into the cannibalization of search traffic, the new way to approach topical authority, and how to use content to build trust and credibility in a landscape flooded with commoditized information.
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SEO in the Age of Generative AI: Mastering Topical Authority and Content Strategy with Bernard Huang
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