SEO in the Metaverse (Emilija Gjorgjevska and Jason Barnard)

Emilija Gjorgjevska talks with Jason Barnard about SEO in the metaverse. Emilija Gjorgjevska is a Senior VIP Project Manager and Machine Learning Specialist at Wordlift. Selected as a 2019 LinkedIn Valued Member by Linkedin's research team. Accepted into Google's invitation-only virtual program, Google Inside Look 2019. Recognized by IEEE, British Council, Nesta, the University of Texas at Austin, World Bank, Pioneers, FCSE Skopje and home country media. Holder of two certificates for innovation. And has worked as a Python engineer in the SEO industry for the last few years. The constant evolution of digital marketing has opened the doors to virtual opportunities for every marketer. The emergence of highly advanced computer vision technologies that extract information from images and videos, marketers need to think "Mateverse" whilst also providing the best visual experience to their audience. In this episode, Emilija Gjorgjevska explains the Metaverse to Jason Barnard so that he (and we) can better understanding what the Metaverse will look like, and how marketers can optimise their visual content for it. Emilija explains an SEO experiment she is doing at Wordlift using computer vision to supplement and augment more traditional SEO strategies. Don't skip a second of this delightful, informative and incredibly engaging conversation with the brilliant Emilija Gjorgjevska! What you’ll learn from Emilija Gjorgjevska 00:00 Emilija Gjorgjevska and Jason Barnard01:35 Myroslav Khmarskiy’s Message from Ukraine02:48 How is Metaverse Related with the Rebranding of Facebook to Meta?05:55 Short Self-Introduction by Emilija Gjorgjevska07:31 Statistics: How Many People are Interested in Metaverse08:21 Game Developers and Countries Following Trends to Invest in Metaverse09:02 Mark Zuckerberg’s Visual Representation of Metaverse09:46 Deep Learning Revolutionised Computer Vision: DALL-E Vs CLIP11:49 Experiment: Using Computer Vision for a Video Optimisation Over SEO Techniques19:20 Understanding the YOLO Algorithm22:58 Importance of 3DModel Schema Markup30:49 Does Video Frame Architecture Mean Creating a Script?34:35 Does Google Analyze Text on a Video Screen?42:33 Google and Meta in the Metaverse53:23 Approaches to Optimising for the Metaverse56:52 Relevance of a Video’s Background for User’s Visual Experience This episode was recorded live on video April 12th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>