SEO is Dead? How to Master Generative Engine Optimization (GEO) | Jon Zacharias

from The Steve Weiss Journey · host Steve Weiss

Is SEO dead? John Zacharias, founder of Grow Marketing, believes the future is "GEO"—Generative Engine Optimization. In this deep dive, we explore how marketing is shifting from Google to ChatGPT and why your old strategies won't work in the AI era. But this isn't just about business; John opens up about his journey from rehab to building a massive agency, and the "emptiness" that often follows hitting your financial goals.Topics Discussed:- SEO vs. GEO: How to rank on ChatGPT and Gemini- The rise of Grow Marketing and the MuteSix connection- Why money doesn't cure unhappiness: The entrepreneur's dilemma- Future-proofing your business against AI disruptionDon't forget to subscribe to the newsletter for more stories just like these: the-next-chapter-today.beehiiv.comLet's connect on LinkedIn:linkedin.com/in/stevejweiss

Episode metadata supplied by the publisher feed · Published Mar 13, 2026

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SEO is Dead? How to Master Generative Engine Optimization (GEO) | Jon Zacharias

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