SEO Is Dead. Long Live GEO!

from Generative AI 101 Hosted by Emily Laird

Traditional search engines are in trouble, and AI-powered search is calling the shots. Welcome to the world of Generative Engine Optimization (GEO), where stuffing keywords like a Thanksgiving turkey won’t save you. In this episode, Emily Laird breaks down how AI search actually works, why Bob’s pizza blog is doomed, and what it takes to get noticed in an internet run by algorithms. If AI doesn’t cite you, you might as well be yelling into the void. Buckle up—it's time to get optimized. Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn. Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about GEOthan you did before! Connect with Emily Laird on LinkedIn

Episode details come from the podcast's RSS feed.

Embed this episode

Attribution link and audio player

Ready to play

SEO Is Dead. Long Live GEO!

0:00 5:31

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar podcasts

CISO Perspectives (public) N2K Networks This season on CISO Perspectives, host Kim Jones explores some of the challenges of leading through uncertainty. We explore the complexity of the changing nature of regulation and working with the federal government, the evolution of privacy and fraud, and how emerging technologies like AI and quantum computing are changing cyber. When you don’t know what questions to ask, you’re afraid to ask, or don’t know who to ask, CISO Perspectives provides the foundation for learning in this brave new world.

Frequently asked questions

How long is this episode of Generative AI 101?

This episode is 5 minutes long.

When was this Generative AI 101 episode published?

This episode was published on February 15, 2025.

Can I download this Generative AI 101 episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.