SEO is Dead, Long Live SEO! - Winning at SEO in the Age of AI with Ann Smarty - PhraSEOlogy + AI Episode 6

Welcome to Episode 6 of The PhraSEOlogy + AI Show! In this riveting episode, your host, Filipe Santos, sits down with the prominent digital marketing strategist and SEO expert, Ann Smarty. Together, they navigate the turbulent waters of the AI revolution in SEO, exploring the impact of declining Google traffic on publishers and e-commerce businesses and the shifting strategies required to stay afloat.Ann shares her insightful perspective on how the gradual adoption of AI is reshaping the marketing landscape and what we can expect in the coming months. From the potential upheaval brought on by Google's new search-generated experiences (SGE) to the rising influence of visual AI tools on platforms like TikTok, we delve deep into the evolving dynamics of SEO.Amidst discussing the practical applications of AI tools like Gemini and their role in content creation, Filipe and Ann underscore the importance of continuous learning and agility in digital marketing. They also caution about potential pitfalls, including deepfakes and quality issues in AI-generated content.Join us as we explore these crucial topics and more, helping you gear up for the future of SEO in an AI-driven world. Stay tuned to the end for key takeaways and actionable insights that will make you rethink your approach to search engine optimization.Find more information About Ann Smarty https://www.linkedin.com/in/annsmarty/ https://twitter.com/seosmarty https://www.instagram.com/smartymarketing/ Filipe Santos has been a digital marketing professional for over 20 years, mastering the art of Search Engine Optimization (SEO) for a diverse range of clients, including startups and global Fortune 500 companies. Alongside his co-host Miguel Santos, Filipe demystifies the evolving landscape of SEO on their show "Phraseology + AI." With a focus on leveraging AI to gain a competitive edge in search engine rankings, Filipe collaborates with industry expert Anne Smarty to guide businesses through the complexities of modern SEO strategies. Get ready to propel your SEO into the future with their expert insights, tips, and tools.Chapters0:00 Decoding the Future of Search and Unlocking Opportunities0:20 Podcast Opening0:41 Ann Smarty - SEO Expert, Founder, Digital Marketing Professional3:44 Section One - The Impact of Artificial Intelligence on SEO3:54 How Will AI Evolve and Layer into Search Results?6:44 Google Algorithms and their Changes in Today's AI Result Sets14:59 SGE (AI Overviews) and Search Engine Response Quality Across Bing, Google, etc.19:13 Understanding AI-Driven Algorithms; How Do We Focus SEO Strategies to Win?23:02 Section Two - Strategies for SEO Success in the AI Landscape23:13 Actionable Tips to Adapt SEO Strategy to Beat Competitors and Ramped up Technologies26:49 Role of Structured Data and Markup for Matching Intent and Visibility in Changing Searches29:23 Pro-Tip for Small Businesses32:02 Significance of Conversational Search, NLPs, Virtual Assistants; and How to Use them for Businesses37:06 Section Three - Anticipating the Future of Search Engine Optimization (SEO)37:34 Trends in AI and SEO40:06 An Aside on AI Development Speed for Images, Audio, and Video versus Text42:18 Deepfake Awareness, Detection and Prevention46:15 Consequences of Receiving Less Traffic From Google Search Results (SEO Quagmire)46:44 Connecting with Ann Smarty47:45 OutroEquipment for PodcastMain Stand Mic: Zoom H4n Pro - https://amzn.to/446Qhxw | Zoom H6essential - https://amzn.to/3W3iQKkWired Lavalier Microphone: Movo Wired Lavalier Mic - https://amzn.to/4aHgc17Wireless Lavalier Microphones: Hollyland Wireless Lavalier Mic - https://amzn.to/3Ub5OIb | Cilate Dual Mic System - https://amzn.to/3W8Cp3V | Biliwal Dual Mic System - https://amzn.to/49RgEIVFlexible Lightweight Tripod: Pedco Ultrapod III - https://amzn.to/3Jr4FHlHD Webcam: Logitech MX Brio Ultra HD Webcam - https://amzn.to/3JsQqBP | Logitech Brio 4K - https://amzn.to/3Q6Ih9R | Recording Booth: Aokeo Booth - https://amzn.to/3WbRZvBWebcam Stand: JCWINY Stand - https://amzn.to/3Jr38B5Phone / Tablet Stand: Hasinart Floor Stand - https://amzn.to/3xIHKVBBackground LED Lights: Govee Lights - https://amzn.to/3Jr8mwDBackground Accent Lighting: Neon Bat and Moon Sign - https://amzn.to/3vSU3hwLED Video Lights: Neewer Dual LED Lights and Stand - https://amzn.to/3w1eGYIFloor Background Lights: Bosceos - https://amzn.to/3WacPvyXLR Microphone Cable: Amazon 6 ft cable - https://amzn.to/49JWVej | Nanyi Male to Male 1.6 ft cable - https://amzn.to/3Q8jnXyAir Duster / Vacuum: Opinta Dual Duster / Vacuum - https://amzn.to/4b2Yhlphttps://www.youtube.com/playlist?list=PLhNEnCMo4hukbfyjfKgNXbvSFwo9El7UgSign up for email notifications for the podcast: https://sendfox.com/lp/366dj2