SEO is DEAD | Malte Landwehr, CMO & CPO @ Peec AI | #1 episode artwork

EPISODE · Nov 19, 2025 · 1H 11M

SEO is DEAD | Malte Landwehr, CMO & CPO @ Peec AI | #1

from Masters of Search · host Niklas Buschner

Malte Landwehr just quit his 6-figure corporate job (VP SEO @ idealo) to bet everything on AI search. So I went live with him on the 1st episode of "Masters of Search", to ask him everything about it. Malte spent 5 years leading one of Europe's strongest SEO machines. And he walked away from it all to join a 10-person AI startup. Why? Because he believes we're about to witness the biggest shift in digital marketing history. When someone with Malte's track record bets his career on it, you should pay attention. We dove deep into: → How he thinks about the "Google is dead" claims → What he believes really drives visibility in AI search → How he thinks about the shift from SEO to GEO → Why he left his VP role for a startup → What this means for your marketing strategy ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Malte on LinkedIn: https://www.linkedin.com/in/landwehr/ Peec AI on LinkedIn: https://www.linkedin.com/company/peec-ai/

Malte Landwehr just quit his 6-figure corporate job (VP SEO @ idealo) to bet everything on AI search. So I went live with him on the 1st episode of "Masters of Search", to ask him everything about it. Malte spent 5 years leading one of Europe's strongest SEO machines. And he walked away from it all to join a 10-person AI startup. Why? Because he believes we're about to witness the biggest shift in digital marketing history. When someone with Malte's track record bets his career on it, you should pay attention. We dove deep into: → How he thinks about the "Google is dead" claims → What he believes really drives visibility in AI search → How he thinks about the shift from SEO to GEO → Why he left his VP role for a startup → What this means for your marketing strategy ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Malte on LinkedIn: https://www.linkedin.com/in/landwehr/ Peec AI on LinkedIn: https://www.linkedin.com/company/peec-ai/

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SEO is DEAD | Malte Landwehr, CMO & CPO @ Peec AI | #1

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This episode was published on November 19, 2025.

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Malte Landwehr just quit his 6-figure corporate job (VP SEO @ idealo) to bet everything on AI search. So I went live with him on the 1st episode of "Masters of Search", to ask him everything about it. Malte spent 5 years leading one of Europe's...

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