SEO Is Dead? Not So Fast - Adrian Dahlin's Take Will Change Your Mind

SEO Isn’t Dead, It’s Just Evolving. Adrian Dahlin on Search, AI & Authority Is SEO really dead? Not according to Adrian Dahlin. In this episode, we sit down with the founder of Search to Sale to talk about the evolution of search, the rise of generative engine optimization (GEO), and how AI is changing the way brands get discovered online. Adrian shares his journey from data-driven nonprofit marketer to SEO expert and tech founder and opens up about the challenges (and breakthroughs) of launching an agency just as AI tools like ChatGPT were exploding onto the scene. We dig into: Why SEO still works (despite the rumors) How AI chatbots are influencing buyer decisions What “AI authority” means, and how to build it The underrated power of Reddit in SEO strategy How brands should rethink search, traffic, and trust This conversation is a must-listen for marketers, agency owners, and anyone navigating the shifting search landscape in 2025 and beyond.