SEO is not a marketing job anymore | Felix Welckenbach, HomeToGo

My guest today is Felix Welckenbach, Director of Product for Search and Discovery at HomeToGo, a marketplace where millions of travelers book their next dream vacation rental. In this episode we’ll talk about how SEO is not a marketing function anymore at HomeToGo but a product capability, what this actually means like in the day to day, which companies should also think about making a similar change and why shouldn’t just measure your AI visibility but put more emphasis on the sentiment. ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Felix on LinkedIn: https://www.linkedin.com/in/welckenbach/ HomeToGo on LinkedIn: https://www.linkedin.com/company/hometogo/ HomeToGo Careers: https://www.hometogo.com/careers/