SEO Is Not AEO or GEO - Here's Why (Differences Explained)

SEO is not the same as AEO (Answer Engine Optimization) and here's why. In this video, I outline the differences between traditional SEO and AEO which gets you mentioned and cited in AI overviews and AI assistants like ChatGPT, Claude, Perplexity, Gemini, etc. *Who this is for* Founders and in-house marketers at B2B SaaS ($1M+ ARR) who already invest in SEO/content and want first-mover advantage in AI search. *What you'll learn* - 4 major differences between traditional search and generative search - The 3 primary surface areas a modern search strategy must consider - The 4-step AEO playbook we use to help B2B SaaS companies get more customers via AI *Work with us* Discovered Labs is an AI search optimization agency (AEO/GEO) that helps B2B SaaS companies get recommended by AI assistants. Learn more: https://discoveredlabs.com/ *Chapters* 00:01 Introduction to AI search impact and zero-click research 03:19 Background and expertise in B2B SaaS growth 15:14 Key differences between traditional SEO and AI search optimization 22:03 How AI search personalizes results versus fixed SEO rankings 32:07 Three critical surface areas for modern search strategy 36:14 Four-step AEO playbook implementation guide 42:03 Technical foundations and consistency requirements 49:31 Trust engineering and authentic discussions 53:40 90-day roadmap for implementing AI search strategy Connect on LinkedIn: https://www.linkedin.com/in/liamdunne05/ Twitter: https://x.com/saasliam Instagram: https://instagram.com/saasliam How Henry 3x'd his MRR in 6 months: https://youtu.be/rMCZl2xdk_4 How Iman Ghadzi added $1M: https://youtu.be/ctuwuJ6jKmA How Instantly grew to $20M ARR: https://youtu.be/XrDYf3_Yovc Subscribe so you stay in the loop: https://www.youtube.com/@ldunne?sub_c... --------------- Hosted on Ausha. See ausha.co/privacy-policy for more information.