EPISODE · Apr 7, 2026 · 52 MIN
SEO Is Not Magic
from Built this way · host Patricia Muellen
We explore: What SEO really means and how it impacts your business Why most websites fail to generate traffic and leads The difference between SEO and paid advertising strategies How to optimize your website for better search rankings The role of AI in modern marketing and search behavior Common SEO mistakes business owners make How to build a sustainable digital presence that drives results Whether you’re a business owner, entrepreneur, or marketer, this episode provides practical insights into improving your website, increasing organic traffic, and turning visibility into real business growth. If you’re not actively working on your SEO strategy, you’re missing opportunities to be found by the people already searching for what you offer. Intro & Guest Background What SEO Really Is Why SEO Gets Ignored SEO vs Ads Website Conversion AI & SEO Closing Thoughts 🔗 Relevant Links Odin Agency – https://odinagency.co.uk P. Muellen & Associates, LLC - https://pmuellenandassociates.com Google Search Central – https://developers.google.com/search Yoast SEO – https://yoast.com Rank Math – https://rankmath.com Built This Way, created and hosted by Patricia Muellen - story teller, entrepreneur, survivor, creator, marketing strategist, and owner of agency P. Muellen & Associates, LLCPatricia spends her days helping businesses grow and having honest conversations about what it really takes to build something from nothing.If you liked this episode, follow the podcast, share it with a fellow builder, and come connect with Patricia online.Because around here we believe in hard work, real talk, and building things that last.After all… some of us are just Built This Way.@Patriciamuellen@pmuellenassociates @[email protected]
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What this episode covers
SEO can feel confusing, overwhelming, and honestly… frustrating. Patricia Muellen being an agency owner of P. Muellen & Associates LLC sits down with Michael Little of Odin Agency to break down what SEO actually is, why most businesses get it wrong, and what it really takes to get found online.
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SEO Is Not Magic
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