EPISODE · Nov 17, 2022 · 58 MIN
SEO M&A w/ Mike Yon
from Content and Conversation: Organic Growth Insights from Siege Media · host Mike Yon, Clean Air Digital, Ross Hudgens, Siege Media
Show Notes:00:18: Welcome, Mike Yon, Founder of Clean Air Digital00:56: Mike’s experience in SEO M&A3:41: The current state of SEO M&A7:21: What does digital real estate look like today?11:19: Finding SEO acquisition targets — link value vs. ownership value16:06: What is the best deal structure?19:52: How to evaluate SEO assets in every industry22:14: The value of sites with penalties and/or significant hits in traffic24:52: Mike’s due diligence process when acquiring a site37:38: Tools to compare valuations in your market40:10: Where are the most popular marketplaces?42:02: Due diligence process continued45:10: How to make the acquisition process seamless48:32: Best tools to make your deal run smoothly50:30: What percentage do marketplace websites take51:08: Mike’s final tips, tactics, and recommendations53:02: How to get the maximum from your saleShow Links:Follow Mike on LinkedInFollow Mike on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
After solidifying his expertise in SEO at Red Ventures for nearly seven years, Mike grew from Director of SEO to Vice President of Pillar4 Media, where he developed merger and acquisition (M&A) workflows while mastering his due diligence process for new acquisitions. Since 2014, Mike has focused entirely on his consulting firm, Clean Air Digital, honing in on SEO strategy, M&A transition planning for enterprise acquisitions, and workflow optimization for digital teams. You could say Mike lives and breathes everything SEO and M&A. So, if you’re looking to buy a website or sell your website, this episode is for you. Talking with Ross, Mike brings his vast amount of expertise to chat through the intricacies of SEO M&A, how to construct the perfect deal structure, and why 100% investment in due diligence is the key to getting the most value out of your sale.
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SEO M&A w/ Mike Yon
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