EPISODE · Feb 15, 2013

SEO mit Online-PR

from marketing-BÖRSE Podcast · host Yvonne Perdelwitz

Wo mit Pressemitteilungen früher in erster Linie Journalisten angesprochen wurden kommt mit dem Aufkommen von Online-Presseportalen eine interessante Komponente hinzu: Die Nutzung von Öffentlichkeitsarbeit zur Suchmaschinenoptimierung der eigenen Webpräsenz. Wie Search Engine Optimization (SEO) mit Online-Presseportalen genau funktioniert erläutert Yvonne Perdelwitz der E-Mail und Online Marketing Agentur postina.net gewohnt praxisnah in diesem Webinar. Was gilt es bei der Erstellung der Pressemitteilungen zu beachten? Wie werden die richtigen Keywords gefunden und wo werden sie am Besten platziert? Welche (kostenlosen) Presseportale gibt es? Und last but not least: Wie sind die Erfolgsaussichten und wie kann der Erfolg ausgewertet werden?

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SEO mit Online-PR

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