SEO Predictions for 2027 (James Dooley Interviews Charles Floate)

James Dooley and Charles Floate discuss SEO predictions for 2027, focusing on how AI mode, AI overviews and multimodal search could reshape the SEO industry. Charles explains why Google moving towards AI as the default search experience may shift SEO away from one-domain optimisation and towards broader entity visibility across third-party sources. The discussion covers AI SEO, GEO, everywhere engine optimisation, off-page consensus, brand sentiment, third-party corroboration, podcasts, video, social media and Reddit. Charles also explains why AI search may rely on multiple sources to generate answers, tables, graphics or videos rather than traditional blue links. This podcast is useful for SEO professionals, agencies and marketers preparing for AI-led search, brand visibility and entity optimisation in 2027.