SEO Sales Funnels: Beyond Keywords with Nina Clapperton episode artwork

EPISODE · Jul 30, 2025 · 31 MIN

SEO Sales Funnels: Beyond Keywords with Nina Clapperton

from The Agents of Change Digital Marketing Podcast

Nina Clapperton went from hating her job as an estate law clerk to building a seven-figure business through SEO—and she did it by completely ignoring what most "experts" tell you to do. Instead of chasing algorithms and obsessing over backlinks, she focused on something revolutionary: actual humans. Her audience-first approach to SEO has helped her grow blogs to 50,000 sessions in six months and scale to six-figure monthly income. Today, she's sharing how to build SEO sales funnels that guide prospects from "What's SEO?" to "Take my money!" without relying on social media burnout or algorithm guessing games. If you're tired of creating content that ranks but doesn't convert, this conversation will flip your entire approach upside down. https://www.theagentsofchange.com/594 Research on comics vs. traditional text comprehension: https://onlinelibrary.wiley.com/doi/10.1111/cogs.70081 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

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SEO Sales Funnels: Beyond Keywords with Nina Clapperton

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